Live streaming is becoming increasingly prevalent in brands’ video strategies and Facebook Live provides an excellent way of communicating with followers in an exciting and innovative way. Watchable recently produced two 20 minute Facebook Live shows for Sky Vegas in partnership with our friends at Big Dog.
The programmes invited viewers to leave comments for a chance to enter a competition featuring a wheel of fortune and some some pretty impressive prizes including hardware from Apple and Bose. Presented by high profile lifestyle bloggers and influencers The Collyer Twins, the programmes achieved considerable traction. An industry-first, they resulted in the biggest Facebook Live ever for Sky Vegas with an audience reach of over 456,000, over 72,000 views and 91,000 comments.