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Watchable designed and produced 18 new product films for LG’s latest range of TVs. The films take a stylishly streamlined approach that communicates the essential consumer benefits, rather than the multitude of technical messages seen in previous years. The premium, consciously neutral aesthetic ensures the TVs are the stars.

Unique background environments and intro idents were designed for the three different categories of TV – from the top of the range, award-winning OLED screens, to the Super Ultra-HD 4K sets and webOS smart models – each consistent with the look-and-feel of wider campaign assets.

The end-result is a series of premium product films that stand apart from the competition and reflect the market leading characteristics of each product.

The films are hosted on retailer sites and social media. View the full range here.