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As part of its Festival Of British Advertising that celebrates 100 years of British creativity, the IPA ran a competition for advertising students to write a commercial to publicise the event. The winning team – Scarlett Chetwin, Oliver Serving and Sheona Turnbull from Kingston University – had the simple but perfect idea of asking members of the public what their favourite commercials were. As official ‘Friends of the Festival’ we were delighted to make the commercial which plays a central part in the event’s marketing strategy.