The NBA play offs grip the American sports loving public. ESPN wanted a way of redelivering the key moments from each game the next day in an original and shareable way. While America slept, we created these animated vines overnight with an animation team headed up by celebrated director Richard Swarbrick. They wowed an audience that had seen many thousands of hours of basketball before, but never like this. The films went viral on Facebook, youtube and on a dedicated ESPN page and achieved over 6.5million vine loops.