Compelling and effective brand films
The dramatic growth of branded video content continues at a breathtaking rate. But in order to fight for attention a brand film needs to be compelling.
That requires understanding audiences as well as understanding production. And having a great idea as well as a great looking film.
At Watchable our team has made literally hundreds of films for an enormous variety of brands, companies and agencies.
We have the strategic, creative and production expertise that’s necessary to deliver more effective content.
And our vast experience means we know how to make compelling films in the most cost effective way.
According to Cisco, 80 per cent of all internet traffic will be video by 2019.
More immersive than a still image, more persuasive than text and more stimulating than the spoken word, video has a unique power to connect on an emotional level with great speed and scale through the social web.
And while clickthrough rates for banner ads plummet, video delivers ROI. For example, 41% of US viewers reported having a more favorable view of a brand after watching a video ad, while 40% report that they are more likely to buy a product or service (source: Unruly).
Over 1 billion people a day now look at video on Facebook, 6 billion hours of video is watched on YouTube every month, and Snapchat now gets over 10 billion daily video views. The most engaging content on Instagram and Twitter is video.
That’s why, according to WARC, 58% of marketers plan to increase the proportion of their budgets spent on video this year. And a third will do so by at least 50%.