Affordable Strategic Video
Watchable makes affordable, strategic video for brands and agencies.
The dramatic growth of branded video content continues at a breathtaking rate. But unless it is strategically sound and cost effective, it cannot deliver maximum ROI.
So, well before the cameras roll, we make sure that our creative is in complete alignment with a brand’s strategy.
And we explore every possible production route before settling on the most cost efficient way of delivering maximum value.
According to Cisco, 80 per cent of all internet traffic will be video by 2019.
More immersive than a still image, more persuasive than text and more stimulating than the spoken word, video has a unique power to connect on an emotional level with great speed andÂ scale through the social web.
And while clickthrough rates for banner ads plummet, video delivers ROI. For example, 41% of US viewers reported having a more favorable view of a brand after watching a video ad, while 40% report that they are more likely to buy a product or service (source: Unruly).
Over 1 billion people a day now look at video on Facebook, 6 billion hours of video is watched on YouTube every month, and Snapchat now gets over 10 billion daily video views. The most engaging content on Instagram and Twitter is video.
That’s why, according to WARC, 58% of marketers plan to increase the proportion of their budgets spent on video this year. And a third will do so by at least 50%.