The campaign I suspect most professional marketing and ad people backed demonstrated so few basic marketing skills, writes Greg Delaney.
Prince may have joined Instagram, and in the process caused a greater stir than any brand ever could by effectively renamed it as Princestagram, but Watchable co-founder Theo Delaney believes brands can learn a lot about how musicians use this creative channel.
If there’s one thing Theo Delaney, founder of Watchable, discovered when setting up his business recently, it’s that the habit of overzealous jargon creation needs to stop.
Who’s better placed to orchestrate brilliance from the diverse specialists needed for a successful brand strategy? The CMO of the client, or a planner or strategist at a full service agency? Greg Delaney, consultant and former chairman of DLKW, sizes up the options.