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Categorising video content

hero hub help triangle

 

All branded film and video can be divided into three categories: Hero, Hub and Help.

 

Each type of content appeals to different audience groups:

 

‘Hero’ attracts new audiences and increases brand awareness.

 

‘Hub’ keeps subscribers, followers, and loyal customers engaged and informed.

 

‘Help’ provides information in response to specific¬†audience needs or searches.

 

People want to watch different videos at different times:

 

hero hub help 2

 

So what films should brands make?

 

hero hub help 3

 

Watchable can help to categorise and evaluate video output, as well as creating and producing more effective video across all categories.