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Categorising video content

hero hub help triangle


All branded film and video can be divided into three categories: Hero, Hub and Help.


Each type of content appeals to different audience groups:


‘Hero’ attracts new audiences and increases brand awareness.


‘Hub’ keeps subscribers, followers, and loyal customers engaged and informed.


‘Help’ provides information in response to specific¬†audience needs or searches.


People want to watch different videos at different times:


hero hub help 2


So what films should brands make?


hero hub help 3


Watchable can help to categorise and evaluate video output, as well as creating and producing more effective video across all categories.